Printing - The Effective Differentiator Your Brand Needs

Wondering how you can differentiate your brand from the competition? No matter what product you’re selling or what service you provide, you need to set yourself apart to establish long-term success. Since there’s been a dramatic shift worldwide toward eCommerce and doing business digitally, there’s an overcrowding of the digital market space. One way to stand out is through print marketing.

Let’s discover why print still matters, and why it can position your brand ahead of the competition.

Why print still works

With so much going on in the digital marketing space, it’s becoming harder for businesses to distinguish themselves. By being strategic about your printed marketing materials, you can send important, easily digestible messages to the people who need to see them.

So, why is print still relevant in a market dominated by digital communication? Here are just a few of the reasons:

• It’s sensorial. People have become so accustomed to consuming content on screens that printed marketing materials are not just a novelty, they’re also a way to appeal to the senses. Touching, seeing and even smelling a printed document stimulates more senses than staring at content on a screen.

• It’s memorable. Studies have shown that printed marketing materials trigger stronger emotional responses in people. It makes them more likely to remember the message you’re trying to convey. In short, it’s easier for the human brain to connect with physical, printed materials rather than online information.

• It’s local. Printed marketing materials are very useful for reaching a local audience, which is more important than ever for small- and medium-sized businesses. There are plenty of effective printed marketing tools, like flyers, posters and even banners—all of which can attract attention to your business, right in your community.

How to maximize your print messaging

Want to see how high-quality printed materials can benefit your business? There are proven strategies that can help you get your marketing materials noticed by the right people, including:

• Market your campaigns around the sensory experience of print. You can trigger multiple senses in your customer through printed materials, increasing the effectiveness of your campaign. You can even add a fourth sense—sound—by printing embedded codes that can be scanned to play a video message.

• If you’re looking to raise brand awareness or generate interest in a new product or service, use printed materials as an educational tool. It’s simply easier for your target audience to learn from printed materials rather than from reading on a screen. Well-designed brochures featuring plenty of color and dynamic images can be highly effective.

Consider omni-channel strategies

The most successful brands of today are using omnichannel marketing strategies to boost brand awareness and generate conversions. With the omnichannel strategy, you can promote your brand across all channels and devices using a unified message. Use the same message, tone and design with your printed materials as well as your digital marketing efforts to create a cohesive brand experience your customers will remember and value.

Make a bold statement, in print

No matter what product you sell or what service you provide, remember to include printed materials in your marketing toolkit. Print is a dynamic, accessible way to connect with your customers and make a lasting positive impression for your brand. You’ll get more results and build out your client base too.

Contact Evergreen Graphics Group today at (905) 447-0257 or info@eg3.ca to explore eye-popping print marketing collateral that makes your brand stand out! Experience, expert advice and support for all your print, design and web needs.