Packaging Design and Branding
How does your product packaging look these days? If you’re due for an upgrade or a seasonal change, branded packaging can make a big impact on your potential buyers. Whatever kind of custom packaging you need, the experts at Evergreen Graphics Group can help.
Why you need custom packaging
Here are the top reasons to invest in custom packaging:
Get noticed: The top benefit of custom packaging is that it helps you grab a customer’s attention. There are many products on the shelves these days, so you have to work harder to stand out. A well-designed package instantly conveys your brand’s style. Whether you’re trying to attract modern young professionals or an older, more conservative market, custom packaging can make sure your target customers are able to find you. Not sure how to stand out? Our team can help you refine the design.
Protect the product: Custom packaging is also a practical choice. Whatever your product, your branded packaging can actually help protect your product from breaking, spilling or otherwise becoming damaged in transit. You’ll always get the exact size, style and shape you need.
Create a better customer experience: Be honest: would you rather open an elaborately wrapped present or open a plain paper box? Using custom branded packaging can create a sense of anticipation and excitement for your customers. Just think of all those “unboxing” videos on YouTube: when your packaging seems more like a gift, the product inside will also seem more valuable. It’s a cost-effective investment that can get people seriously excited.
Protect your customers: If there are any allergens in your product, or other safety concerns, custom packaging can alert your customers to potential issues right away. We can help you issue cautions in a stylish way that fits right in with your branding and design.
Improve on previous successes: If it’s not broken, why fix it? When it comes to custom packaging, there’s always room for improvements. When you find out what kind of packaging and marketing your customers really respond to, you can try adding new designs, slogans and more.
Introduce seasonal products: Custom packaging is great for short-term runs, too. Seasonal versions of your products deserve their own design. Whether you’re offering pumpkin spice beer or the hot new lipstick color for spring, your seasonal products can stand out even more from your regular line.
A sustainable choice: Most packaging gets recycled eventually. When you choose custom packaging, you can help cut down on environmental waste and convey your values to the customer all at the same time. We’ll direct you to our most eco-friendly choices for your company’s needs.
As you can see, custom branded packaging can make a big impact on sales and brand awareness. Whether you’re creating packaging for your regular line of products, wanting to spruce up your existing designs or planning to introduce a seasonal line, Evergreen Graphics Group can help make it happen. Contact us today at (905) 447-0257 or info@eg3.ca. We look forward to helping your products stand out!
