Is Your Logo Design Primed to Drive Sales?
A great logo can make or break your sales. Customers respond to well-designed imagery, no matter what industry you’re in. Not only can your logo communicate important information about your company, brand and values, but by taking some smart steps in designing it, you can also ensure it helps to boost your sales.
The team at Evergreen Graphics Group can help you create the perfect logo to increase your company’s sales. Here’s our guide to great logo design:
Know your target audience: A great logo is directed at a specific target audience. This one factor should be the biggest influence on your logo design—if you want to drive sales, you’ll need to attract the right customers for your product. For instance, if you’re selling sustainably created baby clothing, your market is likely going to be parents between the ages of 20 and 40. In turn, you can use that information to figure out how to convey your company’s values.
Be yourself: Sure, your competitor might have their own great logo design, but you should always try to set yourself apart. Don’t try to imitate other brands’ logos—instead, figure out what makes your company unique. Incorporate that into your logo design, whether you’re selling axe-throwing lessons or custom cakes. Not sure what would be effective? Our team can help you create a unique logo that reflects your brand.
Keep it simple: Simple logos usually have the most visual impact. They’re instantly identifiable and often use just two or three colors. Logo design is usually not the right time for elaborate flourishes and 64 colors—save that for signs, brochures and other marketing material. Your logo should go on everything, from letterhead and flyers to packaging and forms. A simple logo will also help ensure your imagery looks great at any size.
Connect with emotions: A good logo attracts customers, but a great one triggers emotions. If you can figure out a way to evoke an emotional response in your clients, that can boost your sales instantly. The desired emotion will depend on your industry—you might want to get people fired up enough to vote or make them fall in love with your adorable pet grooming brand mascot. Consider your company’s mission statement and design accordingly.
Raise brand awareness: Logos are also an important component in raising brand awareness. Again, your logo should be on everything, whether that’s the free swag you give out at trade shows or the pens customers use to fill out forms. The more times potential and current customers see your logo, the more your company will stand out in their minds. An effective logo will create instant brand recognition, and often, positive associations.
It’s hard to overstate the importance of great logo design. We can help you get an impactful, unique logo, to help drives sales and create brand awareness. When you’re ready to get started, reach out to us at (905) 447-0257 or info@eg3.ca. The team Evergreen Graphics Group is at your service
