Founding a Brewery? Build Your Business Through Branding

Getting ready to kickstart a new brewery? With the explosion of the microbrewing scene, it can be hard to get noticed and even harder to get recognized. Good branding can change all that. By considering the design of your packaging and your overall branding strategy, you can get the exposure you need to get consumers to try your product—and keep them coming back for more.

Here are some guidelines on how to build your brewery business through a key branding differentiator - stellar packaging and messaging.

Beverage packaging speaks volumes

There are thousands of beers on the market, and one way to make your brand stand out is through the design of your packaging. Not only do you need to strike a good balance between uniformity and novelty, you also need to tell consumers everything they need to know about your brews. Here’s what your packaging needs to say:

• What brewery made the beer

• What style the beer is

• What specific qualities the beer has (name, tasting notes, ABV)

• All necessary TTB, barcode, labelling warning information as per regulatory requirements

Once you’ve determined what you want to say on your packaging, you need to determine how you’ll say it. Keep these guidelines in mind as you design your packaging:

• Try to give consumers a taste of your brands personality and voice

• Use packaging to tell a story about your brand through creative copywriting

• Consider billboarding, where individual packages group together to attract attention

• Consider sustainable and environmentally friendly packaging options

Differentiate your brewing company’s brand

While all players in the craft brewing industry essentially sell the same thing, you can differentiate your company by creating a brand personality that sets your product apart from the rest.

As you’re creating a brand identity for your company, include a compelling story about why you’re brewing beer and why your beer matters. Use this information to craft the visual identity of your brand through unique packaging and merch. You also need to have a great website that convinces people to buy your beer.

In short, branding helps you connect with your customer in a clear, compelling way. People are more likely to crack open a cold one from a brewery they feel connected to in some way.

Branding creates a platform for expansion

Cohesive branding is essential to the success of any business, not just breweries. Decide on elements like color, font, logo, patterns, textures and other visual elements to create your own brand identity and use it to create a brand system of elements you can re-use for different products. Visual attributes like standardized logo placement and clear systems of color should be consistent across all products so your beer is easy for customers to find. Using the right system, you can extend your brand in all directions, whether you want to branch out into selling clothing, mugs or anything else.

Raise a toast to beer that stands out

A solid branding platform and unique packaging won’t change the taste of your beer, but it will help you connect with consumers and develop strong and long-lasting connections with them. Consider these tips as you’re branding your new brewery and turn your passion into profit.

Looking for help turning your brewery’s branding strategy into effective packaging and messaging? Get in touch with Evergreen Graphics Group today at (905) 447-0257 or info@eg3.ca and let us show you how easy it is to stand out through print marketing! Experience, expert advice and support for all your print, design and web needs.