Get Ready for Your Next Trade Show with Evergreen Graphics Group

Trade shows are an excellent opportunity for your business to increase visibility, make connections and show off its branding. Whether your booth is a small 10’x10’ or you have a budget for prime space and location, Evergreen Graphics Group can help your booth stand out from the crowd.

Creating a professional-looking booth with that “wow” factor starts with your signs and promotional materials. Remember, the trade show may be the first time potential customers and colleagues have ever interacted with your brand. Make that first impression a positive one. Here’s how to show trade show attendees that you mean business:

• Set your goals early: Depending on your industry and the trade show, your goals for each show will probably diverge. For instance, a trade show targeting fellow professionals is very different from one that targets the average consumer. Your team should set your goals before anything else. Whether that’s “introduce consumers to our hot new product” or “make 30 professional networking connections,” your goals will guide your booth and graphics choices.

• Know your target audience: Beyond professional networking vs. consumer attendees, give some thought to what attendees will want out of the show. Publishing trade shows for librarians and booksellers give away free books. Technology trade shows usually offer demonstrations and product samples. Restaurants and food companies offer small bites or cooking utensils.

• Create an inviting entrance: Once you’ve decided on your goals and target audience, it’s time to make your booth stand out. Evergreen Graphics Group can help you create custom signs, floor decals and banners for a professional, polished look that reflects your brand.

• Decide which branded items you’ll give away: Pens, notebooks, tote bags and USB sticks are common freebies, but we can help you brand many more items. From custom die-cut pieces to branded packaging, we’ll help you create innovative swag.

• Consider flyers and catalogues: Offering sales information to potential clients and customers is key. Make sure you have plenty of flyers and catalogues to offer attendees—when the show is over and they return home, they’ll have easily accessible information about your company that they can peruse at their leisure. Beautiful graphics and color photos can add stunning visual impact.

• Don’t forget the business cards: Finally, don’t forget the business cards! Whether you’re professionally networking or just want to keep in touch with individual attendees, business cards are a time-honored way to share contact details.

Preparing for a trade show might seem overwhelming at first, but the pros at Evergreen Graphics Group can guide you through the process. Follow the tips above to decide which items you’ll need. With a little planning and clearly defined goals, you can make your trade show booth stand out from the crowd. We’ll help you decide which branded items, signs, flyers and more will serve your company’s needs—and we’ll make sure the design and printing process is flawless.

When you’re ready to start planning your next trade show booth, reach out to Evergreen Graphics Group at (905) 447-0257or info@eg3.ca. They’re ready to help you stand out from the crowd.